A.Gen

Brand Storytelling 101

Mon, 25 Feb 2013 06:51:05 -0500

Brand Storytelling 101:

by Michael Margolis

Jeremy Lin's Story

Fri, 22 Feb 2013 17:23:15 -0500

Jeremy Lin's Story:

How his story raised sales for New York Knicks in 2012

Tide - Loads of Hope

Fri, 22 Feb 2013 17:02:23 -0500

Tide - Loads of Hope:

Do-Good Company, effect

Where Is Hello Kitty From?

Mon, 11 Feb 2013 13:37:00 -0500

Where Is Hello Kitty From?:

History of the White Kitty by LA Times

Interview with Yuko

Mon, 11 Feb 2013 13:35:33 -0500

Interview with Yuko:

Creator of Hello Kitty and Kitty-Chan

Donald Duck @ UofO

Mon, 11 Feb 2013 13:18:06 -0500

Donald Duck @ UofO

Marc Gobe on branding pollution

Mon, 11 Feb 2013 04:38:01 -0500

Marc Gobe on branding pollution

Marc Gobe - Pioneer of Emotional Branding

Mon, 11 Feb 2013 04:06:03 -0500

Marc Gobe - Pioneer of Emotional Branding

Emotional Advertising?

Wed, 30 Jan 2013 13:21:54 -0500

Emotional Advertising?

AIGA 'Twas the Icon of Christmas

Wed, 30 Jan 2013 12:57:00 -0500

AIGA 'Twas the Icon of Christmas:

A quick history of Santa Clause and Coca-Cola

TED Talk: Life Lessons From an Ad Man

Wed, 30 Jan 2013 12:54:58 -0500

TED Talk: Life Lessons From an Ad Man:

How advertising creates intangible value.

AIGA My Favorite Things

Wed, 30 Jan 2013 12:53:05 -0500

AIGA My Favorite Things:

Brand loyalty, why we feel connected to products.

Annotation #3

Wed, 30 Jan 2013 12:50:44 -0500

Marshall, Peter. “Script Breakdown: Character Analysis.” Filmmaking Tips for the Independent Filmmaker. Action Cut Print. 2011. Web. 22 January, 2013.

This website quickly overviews the different functions that take place in a script. He tells you what questions to ask when dissecting a script or film to understand the characters within. There are also more links to more references on this page that I will look for more concrete information, but this is a good stepping stone.

Annotation #2

Wed, 30 Jan 2013 12:48:00 -0500

Heart, John. The Art of the Storyboard: A Filmmaker’s Introduction. Massachusetts: Focal Press, 2008. Print.

Heart’s book goes over the different techniques used in storyboarding to convey the projected feeling of a movie or film. Many storyboards come out to look similar to the final product so the storyboard becomes a very important aspect of the filmmaking process. He discusses and highlights perspective, composition, color, action, light, dynamics and motion control.

Annotation #1

Wed, 30 Jan 2013 12:45:00 -0500

Sheldon, Lee. Character Development and Storytelling for Games. Massachusetts: Thomas Course Technology, 2004. Print.

Sheldon’s book highlights many of the themes in character development and storytelling such as the different types of characters, their interaction with life/death, character traits, bringing a story to life, etc. through the medium of a video game. This book can offer keys and details that will carry over though storytelling in movies, TV shows and commercials, as well as in writing and scripted plays. The book also talks about the different consoles people will receive the game and thats not as important to my cause.

AIGA: Karl Heiselman video

Wed, 30 Jan 2013 12:44:13 -0500

AIGA: Karl Heiselman video

Psychology of Entertainment

Wed, 30 Jan 2013 12:42:57 -0500

Psychology of Entertainment

Senior Research

Wed, 30 Jan 2013 12:41:06 -0500

My posts to tumblr will now all be in regard to my senior design research topic.

Package Design

Sun, 19 Jun 2011 20:44:00 -0400

Package Design

Winter2011

Sun, 19 Jun 2011 20:37:25 -0400

Winter2011